Taking the first steps to your online presence

Gearing the site to your visitor's interests

Sorry to be the bearer of bad tidings, but customers and clients don't really care about you. They care about themselves! In termes of gaining business, a Web site has to make clear what you can do for the visitor.

The visitor's question: "What's on this site for me?"

As long as visitors are having good time, finding useful information, or locating products and services that appeal to them, they will stay on your site. As soon as you lose their interest, you lose their business.

You sell benefits to visitors through graphics, content, and interactive opportunities and providing reasons for repeat visits.

The State of Alaska tourist site uses the second person (you) in the first paragraph and call to action (imperative verbs) in the third paragraph to focus on benefits for its visitors, not on itself.

What's in it for me? Answer that question at every step, and your web site work magic for you.