Coach of the day... Caius Preposterus

""Caius Preposterus : "We must draw up a plan of campaign, decide on our strategy, set our sights on the right target!

Cesar : Campaign ? Strategy ? Target ? I'll give orders for the legions to prepare for battle!

Caius Preposterus : No no, let me explain. At this present moment in time the demand for menhirs is virtually nil. Therefore we must be creative... Find how to appeal to the potential consumer...

Let us study those factors wich will allow us to home in on our target...

... People will buy:
A Something useful
B Something confortable
C Something that's fun
D Something to make the neighbours envious
We have to aim for D!

A campaign centred on a carefully defined area should allow us to make rapid contact with a large body of consumers able to absorb our stocks at maximum speed...

Instant recognition of the product will be obtained by intensive repetition of the qualities of the aforesaid product...

...Which may be defined as follows:
A: Durability
B: Solidity
C: Other qualities

Thus I make no rash promises when I say that we should succeed in obtaining positive results, saleswise, at not very distant date!""

And the results of the publicity campaign are not long coming in...

Caius Preposterus: "It's a knockout! Menhirs are selling like hot cakes!"   

Obelix and Co.