The golden rules

The ten first words must be perfects !
Making a good first impression is important for building relationships with other people. In business, a positive first impression is crucial and very hard to change. It's quite easy to sell products. You've got to give goods arguments and show the product from every angle to our basic customers. But, don't forget to respect the psychology and principles of selling. This is the moment in order to build and rapport with your customers, to say the name, to compliment, to smile, to listen, to be enthousiastic... Don't forget the benefits products for your customer ! May be the most important... People buy benefits. They want what benefits them, not what benefits you. Well, this is the money time, have you an ace in the hole ? Have you 4 aces in the hole in order to convince people that your product must be his product ?  Please don't forget to use magical words that grab attention, words that spell out the benefits and create a desire for your clients until they buy! Remember :
(1) attract - Attention
(2) generate - Interest
(3) stimulate - Desire
(4) ask for - Action
The questions gentlemen, ask the good questions... Questions in order to say "yes" ! Using questions to uncover customer needs.To ask questions in order to sale... You must focus in what people want, need and desire. Identifying buying signals. What are these fundamental benefits ? Happinness ? Money ? Prestige ?

Here's the point :