The apprentice_Task 1: The hard sell

Challenge: To earn the greatest profit by street-selling a perishable commodity.

Aim: To buy cheap, sell high and maximyze profit. 

Business lesson : Street selling

Understanding your market

- To truly understand what the end costumer wants
- To ensure that the product is suitable for the market by that I mean in price, in quality and in volume.
 
To establish that the product has enough potential to be life changing

Getting the market to change

The art of selling

Selling is really a simpler task than buying, provided of course that you have the right product to sell.

Planning your approach

What attracts customers?
- Features
- Price
- Facilities
- Originality
- The everyone should have one factor
- It shoud be an easy buy, a worry-free purchase

What attracts traders?
- A safe bet, an easy sell-preferably with a track record.
- Statistics to show them how, when and where to sell
- Investment to help them market and sell the product

The sales personality

No matter how well organized you are and no matter how many features your new niche product has, you will only make a success of your business if you can sell.

The sales person needs to have personality, drive, a competitive edge, focus and the ability to close the deal.