"What my grandmother said"
Selling B to B You might be surprised to find that nearly 90% of online transactions in north america are from B2B sales. If businesses are your primary customers, you can establish your online store very much like a retail one. Customer friendliness...
Free is marketing magic word. Especially on the Internet, with its legacy of free information, visitors expect to get something for nothing. it might be free shipping, a free gift with order, a free newsletter... offer anything as long as it's free. freeworks...
The State of Alaska tourist site uses the second person (you) in the first paragraph and call to action (imperative verbs) in the third paragraph to focus on benefits for its visitors, not on itself. "Alaska. Imagine your vacation in Alaska for one moment....
Successful business Web sites don't happen by accident. Companies with a sophisticated web marketing staff deliberately place every item in a specific place on a page, think through each headline, and consider every graphic element and photograph for...
Action and attraction You're probably familiar with the saying, 'If you want something done, ask a busy person.' I find that areally interesting notion. A busy person is already in the habit of getting things done, making this happen. There's an edge...
The commited, security-oriented type. sixes are reliable, hard working, responsible and trust-worthy. Excellent 'troubleshooters', they foresee problems and foster cooperation, but can also defensive, evasive and anxious running on stress while complaining...
The Reformer . The rational, idealstic type: Principled, Purposeful, Self-Controlled, and Perfectionist The Helper. The Caring, Interpersonal Type: Demonstrative, Generous, People-Pleasing, and Possessive The achiever. The Success-Oriented, Pragmatic...
Gearing the site to your visitor's interests Sorry to be the bearer of bad tidings, but customers and clients don't really care about you. They care about themselves! In termes of gaining business, a Web site has to make clear what you can do for the...
Only five years after its founding in 1999, Neopets.com found itself named the fourth stickiest site in the world with enviable statistics: average interaction time ofmore than 4 hours per user per month, 1000 or more page views per user per month, 70...