The selling point....

 Every company has its strengths relative to the competition.

The key to making the business-development cycle work for you is to have a good command of your company's unique selling points.

Accordingly, you should become intimately familiar with them. In fact, you should be able to recite them in your sleep and they should permeate each and every sales conversation and presentation that you make. What we are doing to do is develop a series of scripts and letters or e-mails around each of our unique selling points. In this way you will always have something new and interesting to present to your prospects.