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Top articles
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Calculating click-Through rates for e mail campaigns
One of the more practical and valuable features of using e-mail to market your business is using e-mail tracking reports to find out what your audience is doing with your e-mails after you send them. Most E-Mail Service Providers (ESPs) can track your...
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PPC (Pay Per Click) paid for success
""A PPC pioneer, American Meadows (www.americanmeadows.com) started its first PPC campaign with Goto.com in 1999, when there were perhaps 5 or 6 competitors online. Now a large PPC buyer on both Google and yahoo!, owner Ray Allen found PPC a revolutionary...
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Banners...
NewMecicoCreates.org launched in late summer 2006 with an aggressive promotion plan to make holiday sales. The site, which is an online gallery for unique, handcrafted pieces of art, is a project of the Museum of New Mexico Foundation Shops. MNMF Shops...
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SEO for success
Thunder Scientific developed its second generation Web site several years ago. Its market is narrowly focused on engineering users. Thunder targets standards laboratories and the aerospace, both nationally and internationally. Struggling to obtain first...
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Emma Chappel
Probably the toughest part is trying to get everything done. You have to be able to move on a dime. Entrepreneurs have to learn time management skills. That means writting a list of your daily objectives and prioritizing them, make sure that he or she...
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Keith Haring Kids
The foundation has developed two separate sites, www.haring.com and www.haringkids.com, the former for adults and the latter for children. Both sites comply with COPPA. The adult site carries the following message "IMPORTANT PARENTAL ADVISORY: Some of...
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Prospecting for online treasure
Already rich with information, resplendent photographs, and a data base of thousands of e-mail addresses, Mama's was a prime candidate for an extreme makeover. Within a year, mama's redesigned site, rocketed its online sales to new highs. The new. database...
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Is the latest the greatest?
Clearly targeted at those 30 and over _ all AMP events have seating, are nonsmoking, and start and end at reasonable times, AMP's audience might be older than most Myspace Users. That too, might account for the relative lack of viewers and comments on...
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Business
'Our success has really been based on partnerships from the very beginning' Bill Gates 'Imagination is more important that knowledge' Albert Einstein 'Persevance is not a long race; it is many short races one after another' Walter Elliot 'People with...
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One child at a time...
Sponsor like Dixie offer great online exposure, feeding listeners to MommyCast.com. In addition, MommyCast markets through a natural search campaign, inbound links, branded promotional items from CafePress.com, active media coverage, and word of mouth....
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Inking a deal through analytics
A family owned, B2B, promotional products company in Kansas, Inkspress has been in business for 25 years. Web analytics played a key role from the start. Son Randy Staats, who is also the Inkspress Web developer, explains that the company shopped around...
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Sale
'For every sale you miss because you're too enthusiastic, you will miss ahubdred because you're not enthusiastic enough.' 'Sales are contingent upon the attitude of the salesman - not the attitude of the proscpect.' 'Real integrity is doing the right...
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Creating a Marketing-Effective Storefront
Selling B to B You might be surprised to find that nearly 90% of online transactions in north america are from B2B sales. If businesses are your primary customers, you can establish your online store very much like a retail one. Customer friendliness...
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Sales techniques
"I t was Henry Ford who first stated 'nothing happens until a sale is made'. How true, and how often it is that the sale is left in the hands of an untrained person. Mr Ford may well have had the manufacturing capability to produce cars at a phenomenal...
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A day in the life
One day, my grand-mother said : "I read the news today oh boy about a lucky man who made the grade and though the news was rather sad... Well, I just had to laugh."
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Hitler is dead!
"E nd of the story. Good news travels fast. Jubilant US servicemen prepare to celebrate in New-York, 30 April 1945. The end of the war in Europe was only a week away. My grandmother said: "Champagne!"
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Jitterbugging
"J itterbugging in London, 1949. To the old it was depraved, to the young it was joyous. My grandmother said: "The only difference between the Jitterbugging in London and the Jitterbugging in Paris would appear to be the footwear."
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Grandmother's sunday
"A day to remember... Celebrate the Sunday dinner tradition with these hearty dishes, all featuring a fresh twist on the classics you love. One day, my grand-mother said, I quote: "Sunday clears away the rust of the whole week.
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The vision
Remember Jonnhy Deep in Pirates of the Carribean : " You can't sail her with just two men. You'll never get out of the harbour!" "Son, I am captain Jack Sparrow, savvy?" If you haven't got a plan, you don't have a map, you'll never find the treasure.
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An orange upon the table
"An orange upon the table Your dress on the rug Sweet present of the present Freshness of the night, Warmth of my life." Jacques Prévert
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Green Card
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An act of faith
"1 940, Wedding day... It became a matter of pride on all home fronts that everything in life and business should carry on as usual. The mariage rate actually increased. My grandmother said, I quote : "Men and women saw getting married during the war...
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The Andrews Sisters
"S howbusiness... 'Don't sit under the apple tree with anyone else but me, till I come marching home...' The close harmony serenading of the Andrews Sisters was the epitome of the sound of the Forties. My grandmother said, I quote : "What a beautiful...
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Gandhi
"2 february 1948. The body of Mohandas gandhi lies in state at Birla House, New Delhi. his Hindu assassin opposed Gandhi's policy of communal and religious tolerance. My grandmother said: "The light is gone out of our lives and there is darkness ever...
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Peter Jones_ Tycoon 2
The Ten Goldens Rules RULE 1: Have a vision RULE 2: Use your influence RULE 3: Build your confidence RULE 4: Make a commitment RULE 5: Take action RULE 6: Aim for results RULE 7: Get your timing right RULE 8: Persevere RULE 9: Be caring RULE 10: Use your...
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